Discover our brand

How it all started

All begins with the most beautiful adventures

In 2009, Audrey did her internship in a Monoï company in Tahiti. On the other side of the world, she met the man who would become her husband. Professional midwife, he had decided to leave mainland France to explore other pregnancy support practices.

From their meeting a revelation was born! The two lovers agreed on the same observation: the care products market for pregnant women is limited and over medicalised. Moreover, a lot of this care's components are made from petrochemicals and some of them are not recommended or even dangerous for pregnancy.

In 2013, this observation was reinforced when Audrey was pregnant of her first child. She realized that there were no brand that suit perfectly the needs of future mothers.

In addition to being forced to avoid most of the maternity care products due to the lack of clean ingredients, the use of these products is a real chore rather than a cocooning and sharing moment with baby. The reason: the textures, the smells, the packaging... nothing pleases her as a mum-to-be.

The beginning of Daylily Paris

To offer real moments of cocooning to the future mothers, as she missed so much during her first pregnancy (but also to give herself a little pleasure), Audrey decided to concretize the idea that had been in her head for years. That’s how Daylily Paris was born.

In front of the incredible changes your body is going through during pregnancy and aware by the fact that you are in continuous connection with your baby, it is essential to adopt skincare products as safe as possible, for your safety and the one of the little babies growing inside you. 

Our dearest wish has always been to support you during this precious time of pregnancy, whether before, during or after.

And by the way: the daylily is a flower grown in East Asia which symbolizes motherhood. It is eaten before childbirth for its ancestral soothing powers.

A start-up baby

Daylily Paris has grown

At the beginning, it was 2 people and 4 products. As the products, we grow and today we are a team of 7 people who embody the values of the brand. We make it a point of honor to offer you skincare products that will be suitable for those special moments.

The brand has grown over the years thanks to your trust and support! Thanks to our daily exchanges with you, we are brimming with new ideas and new projects.

You are our source of inspiration! 

At Daylily Paris, we are committed to providing natural, clean and effective skincare essentials, for a 100% safe, gentle and sensorial beauty routine during and after pregnancy

Our cores values

Our mission is to satisfy our customers as best as we can by effectively and safely meeting the specific needs of future and new mothers – while staying truthful to our core values that inherently define Daylily Paris.

Expertise

expertiseSince the beginning, we’ve been closely collaborating with Audrey’s husband, a midwife specialist, in order to fully grasp pregnant women and new mothers’ expectations. During each product development, we organise group talks with women from diverse backgrounds, bringing together his willing patients, as well as a handful of faithful customers or active members of the Daylily Paris community. Our goal is to pay attention to your needs and wishes, and team up to create your dream product. The same sample group then assess the product’s effectiveness under real conditions of use. Once the formula has been approved, we undertake a months-long series of tests to ensure the product’s innocuousness – and satisfy even the pickiest of you!

Daylily Paris products are hypoallergenic to suit the most sensitive skins – they’ve all been dermatologically tested and can be used from the very first month of pregnancy since we observe an extremely strict formulation charter. Our line is natural ingredients based, free from essential oils and endocrine disruptors, as well as any other hazardous substances that aren’t recommended during pregnancy and breastfeeding. We also banned alcohol, nanoparticles, mineral oils and so on to be as clean as possible and preserve your health as well as your baby’s one. Our products are all formulated and made in France, to guarantee the highest quality standards and promote the French savoir-faire.

during pregnancy and breastfeeding. We also banned alcohol, nanoparticles, mineral oils and so on to be as clean as possible and preserve your health as well as your baby’s one. Our products are all formulated and made in France, to guarantee the highest quality standards and promote the French savoir-faire.

Self-care

We believe that taking care of your skin should be a special time that nurtures your well-being, and not a chore put off to the last minute. Following this mindset, we prioritized sensoriality in our products, which means we perfected the textures, scents and finishes to make them irresistible and heighten the pleasure of application.

Wondering why that was so crucial for us? We deeply believe that it helps to maximize the products’ effectiveness: indeed, the more pleasant your daily beauty routine is, the more regular you are with it, and the more noticeable the results will be.

Pregnancy is a special time in your life that encourages you to focus on yourself and on the baby inside you. We encourage you to take some time for you, to be kind to yourself and to trust you.

Approachability

Our products are made for all women – whether they are pregnant, breastfeeding or simply looking for natural, clean and sensorial skincare essentials. That is why we chose to set affordable prices as much as we could, without compromising on the high-quality of the ingredients, the effectiveness of the formulas, and the sensoriality of the textures. Container sizes and designs were thoroughly thought out for daily application on specific areas, thus not encouraging over consumption. It was imperative to be entirely transparent with you about our whole brand, whether it comes to testing, the production process, or our commitments – including explaining the function of each ingredient in the most understandable way.

Daylily Paris is not just a cosmetics company, it is also a team with a mompreneur of three children on board who has already experienced this. We’re always open to answer all your concerns and guide you during this challenging period. It brings us utter joy and pride to be part of your pregnancy, month after month, and follow you along the wonderful journey of motherhood.

Our commitments

As natural as possible

Containing an average of 96% natural ingredients, our products do not contain essential oils, endocrine disruptors or any other substance that is not recommended during pregnancy and breastfeeding. We have also banned alcohol, nanoparticles, mineral oil, etc. for a totally clean range that respects your skin, your health and the one of your baby. Click here to see the ingredients which are not recommended during pregnancy.

Made in France

Recognised for its know-how in terms of cosmetics, we have chosen to develop and produce our products exclusively in France.

Participating in the French economy is a social issue in which we fully contribute: our offices are in Paris, our logistician is not far away either.

Limiting our ecological impact

By being indulgent and gentle with ourselves, we are naturally indulgent and gentle with our surroundings. At Daylily Paris, we are against animal exploitation: none of our products are tested on animals or contain animal origin ingredients .

Moreover, we have chosen to limit unnecessary packaging as much as possible. We favour glass and recyclable plastic packaging, only using cardboard boxes when they are strictly necessary for legal or logistical purposes. We contribute to the financing of recycling through the "Triman" program, which encourages the recycling of our empty tubes and bottles.

Our French production also implies a shorter delivery time for our products and therefore a strong reduction of the environmental impact of transport.

Customer satisfaction has always been our top priority! We do our utmost to consider your feedback on products and delivery.

99%* of our customers are satisfied…
what about you?

 (*customer satisfaction survey carried out on a sample of 1000 + Daylily Paris customers)