Our Daylily Paris anti-stretch mark creams

What are pregnancy stretch marks?

If your body changes considerably during pregnancy, it's largely due to your hormones . These hormones are in flux, putting your body through a lot of stress. Among these, the appearance of stretch marks is undoubtedly one of the best known and most dreaded!

Stretch marks are those marks that can appear when the skin stretches rapidly. During pregnancy, your belly grows, putting tension on your skin. This pressure can abruptly stretch the elastic fibers beneath the surface of your skin, forming stretch marks. They often appear as pink, red, or purple marks that, over time, fade to white.

These colored stretch marks can also appear before or even after pregnancy, and occur when the skin is subjected to sudden stretching… That's why they're often found on your stomach! But they can also appear in other specific areas such as the breasts, hips, or thighs . Early prevention and treatment are your best allies in reducing their appearance.

There are two types of stretch marks: purplish stretch marks, which are recent and have just appeared, and white stretch marks, which are mature and older. Depending on the color of your stretch marks, it is possible to prevent them and sometimes reduce their appearance with specific body care products.

How do stretch marks form?

Stretch marks result from the tearing of the dermis , the middle layer of skin , due to rapid stretching. This phenomenon occurs during sudden weight gain , which is naturally the case during pregnancy. Hormones, particularly cortisol, weaken the elastic fibers, making the skin less resistant to changes. Initially red or purple, stretch marks fade to a paler shade over time.

When should I start using stretch mark creams?

Made entirely in France in partnership with maternity and skincare experts , we have developed the Anti-Stretch Mark Melting Lotion . Enriched with Dermochlorella , an active ingredient that stimulates the production of collagen and elastin fibers , the Anti-Stretch Mark Melting Lotion helps strengthen your skin's elasticity and thus prevent the appearance of stretch marks . As always with our Daylily products, this body cream can be applied from the beginning of pregnancy and also after giving birth, during the weeks following your delivery.

And for those seeking corrective and restorative action on stretch marks, as well as soft, firm, and smooth skin after childbirth (or during pregnancy if your skin needs it), indulge in the creamy texture and delicate fragrance of our Firming Creamy Balm ! Thanks to its magic active ingredient called Body3Complex , it stimulates lipid breakdown, smooths cellulite, and effectively reduces the appearance of stretch marks to restore your skin's firmness and beauty.

These care products have been developed specifically for pregnant women with maximum safety in mind for them and the unborn baby.

Like all Daylily face and body care products, they are hypoallergenic and contain no ingredients that are unsuitable during pregnancy or breastfeeding. Formulated without allergens or essential oils, you can't go wrong!

Which stretch mark cream should I choose during pregnancy?

Many products exist in the anti-stretch mark aisle, which doesn't always make the choice easy for a pregnant woman. Cream, oil, gel, organic or not? The key is to choose products containing naturally derived active ingredients, certified safe for your health and that of the fetus. All Daylily face and body products are formulated with a toxicologist to guarantee complete safety during pregnancy and breastfeeding. During pregnancy, skin can become drier: it's therefore important that your anti-stretch mark cream provides intense hydration to your skin. For our creams, we've focused on highly moisturizing natural ingredients, including a complex of five organic plant oils, which will take great care of your skin and leave it feeling soft. The pleasure of using a product is a key factor when choosing an anti-stretch mark treatment. Our creams and oils all have a delicate fragrance and a pleasant texture to pamper all skin types.

When should I apply stretch mark cream during pregnancy?

For best results, it's recommended to apply your stretch mark creams twice a day from the start of your pregnancy, even before you begin to gain weight. Ideally, use Le Lait Fondant ( The Melting Lotion) in the morning and L'Huile Sensorielle (The Sensory Oil) in the evening. Le Lait Fondant is a fluid stretch mark cream that absorbs quickly without leaving a sticky residue, making it perfect when you're in a hurry. L'Huile Sensorielle is a dry oil that allows for a long, relaxing massage in the evening to effectively stimulate skin elasticity. You can use these products together or just one of the two: they both contain natural ingredients (a complex of five organic plant oils and a natural stretch mark active ingredient, Dermochlorella) and work to prevent stretch marks and correct them if necessary.

How to prevent stretch marks during pregnancy?

To prevent stretch marks during your pregnancy, moisturize your skin regularly. Gentle physical activity can also help improve blood circulation. Additionally, incorporating foods rich in vitamin C and zinc into your diet can help maintain skin elasticity. Whenever possible, a balanced and controlled diet can help avoid rapid weight gain, which can contribute to the development of stretch marks.

Do stretch marks disappear?

Stretch marks, when they first appear, are red or purple. This color reflects inflammation of the dermis . Over time, stretch marks will fade and turn white, resembling scars. Their color will disappear, making them less visible on the skin, but the stretch mark itself will still be present. It is during the inflammatory phase, when stretch marks are colored, that it is possible to diminish their appearance. Our skincare products, such as the Melting Milk , the Sensorial Oil, and the Rich Balm, have proven their effectiveness in both preventing and correcting existing stretch marks: the restorative action of these treatments with natural ingredients will reduce their appearance and decrease their width and length. Once they have turned white, only more expensive and invasive dermatological treatments (such as laser therapy) will truly eliminate stretch marks, with results varying from woman to woman.

How often and how should stretch mark treatments be used?

Use stretch mark cream twice a day , morning and evening. Apply the product gently in circular motions to areas prone to stretch marks, such as your stomach, thighs, hips, and breasts. Daily application is essential for optimal effectiveness. A light massage can also stimulate circulation and improve absorption of the cream.

Which anti-stretch mark treatments are the most effective?

The most effective treatments for stretch marks often include special formulations. Our Melting Anti-Stretch Mark Lotion , applied in the morning, is enriched with moisturizing agents and can help preserve your skin's elasticity. Our Sensorial Oil , applied in the evening, is also perfect for boosting your skin's elasticity. Finally, our Daylily Creamy Balm deeply nourishes and strengthens the skin. When applied regularly, these products reduce the appearance of stretch marks and promote skin regeneration. To optimize their effects, gently massage the affected areas to stimulate circulation and facilitate absorption.

Pregnancy stretch marks: why do some skin types show them more than others?

You can moisturize, massage, apply the best skincare products… and still see marks appear. It's not your fault. Some women have thinner skin, a more sensitive phototype, or lower natural elasticity. Genetics plays a role. So does the rate at which you gain weight. If you're expecting twins, the likelihood of developing stretch marks increases. But you have real power: the power of prevention. From the very beginning of your pregnancy, apply a suitable oil or cream. Take this time for yourself. Give your skin a moment of comfort every day. The right product, applied regularly and at the right time (during pregnancy, after childbirth, and while breastfeeding), can make all the difference. It's not about eliminating all risk, but about better supporting you through this experience. By choosing a product designed for pregnant women, you give your body a real boost. And above all, you take this time for yourself. It's that simple!

Why choose natural skincare during pregnancy?

When you're pregnant, every little thing counts. Choose carefully what you apply to your body to give it the best: cream or oil. Opting for natural and well-formulated cosmetics is an act of prevention. Some women think that an organic product is automatically suitable… but be careful: organic doesn't always mean risk-free. Some organic formulas contain essential oils or allergens, which should be avoided during this time in life. At Daylily, we go further. All our skincare products—oils, creams, balms—are developed without endocrine disruptors or controversial ingredients, and validated by an independent toxicologist. This rigorous approach guarantees you can apply them with complete confidence, without compromising on effectiveness or pleasure. For us, supporting women trying to conceive, pregnant women, or postpartum women means offering safe, sensorial formulas designed for your everyday life. Because your well-being deserves our full attention. And safety should never be an option.

Continuing care after childbirth: a postpartum reflex

After childbirth, a woman's body continues to change. Skin elasticity continues to evolve, stretch marks may widen or appear, and cellulite may become more visible. This is normal. That's also why skincare doesn't stop with motherhood. Many pregnant women continue their routine even after giving birth, to gently support this new phase of their pregnancy. Our advice? Alternate between our anti-stretch mark oil and the Rich Balm, designed for postpartum. This 3-in-1 cream targets cellulite, inflamed stretch marks, and loss of firmness. It can be used from the very first days, even while breastfeeding. Its rich, creamy texture and formula are safe for your baby. If you apply the Balm or the Oil to your breasts, simply clean your breast before breastfeeding your baby! A simple gesture that limits discomfort and helps you take care of yourself without guilt or pressure.

FAQ Stretch mark creams & pregnancy

When should I start applying a stretch mark cream during pregnancy?

From the very first weeks. You don't need to wait until your belly is round or you feel any stretching to start. The sooner you apply a cream, the more you're focusing on prevention. It's an easy habit to incorporate into your daily routine, starting from the first month.

Is an organic product necessarily more effective than a conventional one?

Not necessarily. Just because a product is organic doesn't automatically mean it's better suited to pregnancy. What really matters is that your cosmetics are safe for pregnant women, risk-free, and formulated with well-balanced active ingredients. A product can be organic but still contain essential oils or allergens to avoid during pregnancy. Check the ingredients list carefully and opt for natural formulas.

Is it safe to apply anti-stretch mark creams while breastfeeding?

Yes, and it's even recommended. Provided they're compatible with breastfeeding. Choose gentle cosmetic formulas without controversial ingredients. After childbirth, the skin continues to change: it contracts, it heals… The postpartum period and breastfeeding are key times when skincare can truly make a difference and can even prevent stretch marks from appearing at this time in some cases.

Stretch mark gel or cream: which to choose?

The gel is light and absorbs quickly. The cream is richer; it nourishes, hydrates, and provides better protection for sensitive areas. It's up to you to decide which suits your needs and preferences.

When should I apply pregnancy oil?

Evening is the perfect time to apply the oil. This calm moment is ideal for pampering yourself, gently massaging your belly, hips, or breasts, and enjoying a true moment of relaxation... A welcome haven of well-being for pregnant women!