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Home › Daylily Mag › End of pregnancy: how to avoid stretch marks?
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Fin de grossesse : comment éviter les vergetures ? - Daylily Paris

End of pregnancy: how to avoid stretch marks?

Publié le January 03, 2026, mis à jour le January 05, 2026,
Audrey Hababou, Présidente & Co-fondatrice chez Daylily Paris
Par Audrey Hababou
Présidente & Co-fondatrice chez Daylily Paris
  • Bien-être et beauté
  • Chouchoutage et grossesse
  • Corps
  • Cosmétiques
  • Grossesse
  • Problématique de peau
  • Vergetures

You're entering the final stretch of your pregnancy: in just a few weeks, your baby will be here! While your body has already undergone many changes, you're entering a crucial period when it comes to stretch marks : your skin, stretched to its limit, is more prone than ever to tearing and developing purple streaks. However, there are solutions to prevent stretch marks in the last trimester and maintain smooth skin until your baby's arrival. At Daylily, we've been offering skincare for expectant and new mothers for over 10 years, including anti-stretch mark treatments for pregnant and breastfeeding women. We'll share all our tips with you in this article.

  1. End of pregnancy and stretch marks: maximum vigilance!
  2. Avoiding stretch marks at the end of pregnancy

End of pregnancy and stretch marks: maximum vigilance!

Stretch marks, you know them and you often fear them: these purplish red marks invade the stomach or chest of the pregnant woman when the epidermis is no longer able to stretch. The fibers break, resulting in the appearance of brightly colored streaks , similar to scars. The cause is hormones, and in particular cortisol, which lowers elastin and collagen levels – both responsible for the suppleness of the skin – during pregnancy. Significant weight gain, an unbalanced diet and the hereditary factor also come into play: and yes, we are not all on the same footing when it comes to stretch marks!

However, and as you have understood, all pregnant women can act as soon as they announce their pregnancy by applying an anti-stretch mark treatment (oil, cream, balm, etc.) morning and evening to prepare the skin for stretching, and give him that little extra dose of flexibility that he lacks when you are expecting a baby. It's also a habit to get into from the first months of pregnancy to put all the chances on your side to avoid stretch marks!

But when we reach the end of pregnancy , around the eighth month of pregnancy, the situation changes a little. Baby will gain a lot of weight in a short time, weighing a little heavier in your belly every day: alert, the risk of stretch marks appearing is at its maximum ! It would be a shame, after all these efforts, to arrive a few weeks before giving birth and see these purple streaks streaking your body like scars, wouldn't it?

Avoiding stretch marks at the end of pregnancy

Avoiding stretch marks at the end of pregnancy

If there are no formal warning signs to indicate the imminent appearance of stretch marks, remain attentive during the last trimester of pregnancy to all areas of tension (stomach, breasts, buttocks, upper thighs, lower back …) and listen to your body. Does your skin feel tight, itchy or tingling? They may indicate that your skin is reaching its limits in terms of stretching. Not a second to lose: apply your anti-stretch mark treatment at each alert to soothe the skin and give it a little extra suppleness. The good idea is to switch from the third trimester to three applications per day : morning, noon and evening to intensify your fight against stretch marks. I promise, your involvement will pay off!

The choice of products, of course, is important. They must be effective, while preserving your health and that of your little one. At Daylily, we have formulated two delicately scented anti-stretch mark treatments, based on natural ingredients : Lait Fondant and Huile Sensorielle. These treatments with effective active ingredients, derived from nature, are 100% safe for your health and that of your baby during pregnancy and breastfeeding. They both contain a complex of organic vegetable oils with softening and softening properties : organic Macadamia, Olive, Muscat Rose, Sweet Almond and Avocado oils combine to boost the skin's elasticity. . Their effectiveness is reinforced by the presence of a unique anti-stretch mark active ingredient : Dermochlorella. Of marine origin, it stimulates the production of elastin and collagen for more supple skin. These two treatments act both to prevent and correct stretch marks .

If red stretch marks appeared on your stomach during pregnancy, Le Lait Fondant and L'Huile Sensorielle will act on them to reduce their visibility day after day. If you need a product that offers a stronger corrective action, you can trust the Baume Onctueux.

Le Lait Fondant
Le Lait FondantLe Lait Fondant
Le Lait Fondant Morning Anti-Stretch Mark Ritual | 6.7 fl. oz.
Regular price
29,90 €
Sale price
29,90 €
Regular price
Add to cart
L'Huile Sensorielle
L&L&
L'Huile Sensorielle Evening Anti-Stretch Mark Ritual | 3.3 fl. oz.
Regular price
30,90 €
Sale price
30,90 €
Regular price
Add to cart
Le Baume Onctueux
Le Baume OnctueuxLe Baume Onctueux
Le Baume Onctueux 3-in-1 Corrective Treatment | 6.7 fl. oz.
Regular price
35,90 €
Sale price
35,90 €
Regular price
Add to cart

Good to know: you can improve the appearance of stretch marks as long as they have that red/purplish tint. Once white, it will be too late to dislodge them – unless you consider heavy and expensive dermatological treatments.

Le Lait Fondant is an ideal product in the morning , the creamy texture of this cream penetrates quickly, without leaving a greasy or sticky effect and without staining clothes. It's a treatment of choice when you're in a hurry and don't have a lot of time to devote to your beauty routine. The Sensory Oil will be perfect in the evening : its dry texture allows for a long, soothing massage after a shower. Its biscuity scent captivates you for a moment of relaxation after a hard day. You can apply them alternately, but of course you are free to use only one or the other according to your preferences - but always with regularity to maximize the effectiveness of these treatments!

Some tips for properly applying these two products: take a small amount of cream or oil and massage your stomach as well as all areas prone to stretch marks from bottom to top using slow circular movements to soften the skin and strengthen its elasticity. And for optimal effectiveness, you can exfoliate with Le Gant Sublimateur which is used with Les Bulles Lavantes, to prepare your skin for these treatments!

Le Gant Sublimateur
Le Gant SublimateurLe Gant Sublimateur - Daylily Paris
Le Gant Sublimateur Double exfoliation scrub
Regular price
14,90 €
Sale price
14,90 €
Regular price
Add to cart
Les Bulles Lavantes
Les Bulles LavantesLes Bulles Lavantes
Les Bulles Lavantes Family Shower Jelly | 16.9 fl. oz.
Regular price
19,90 €
Sale price
19,90 €
Regular price
Add to cart

Don't hesitate to ask the future dad to create the first bonds with baby and establish a little massage/cocooning routine for two and a half !

Discover all Daylily face and body treatments for pregnant women: a concentrate of gentleness and effectiveness designed to accompany you with complete peace of mind during all stages of your pregnancy, after childbirth and during breastfeeding.

Photo credit: @9moisensemble (Instagram)

A lire également :

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Pregnancy mask: how to prevent and treat it?

Grossesse et santé :

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Chouchoutage et grossesse :

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Corps :

How to have beautiful skin during pregnancy in 5 points?

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Stretch marks: how to reduce their visibility in summer?

Visage :

Sunscreen for pregnant women: why?

Grossesse et santé :

Everything you need to know about collagen when you are pregnant: benefits and uses

En savoir plus sur les produits cités dans l’article

  • L'Huile Sensorielle
    L&L&
    L'Huile Sensorielle Evening Anti-Stretch Mark Ritual | 3.3 fl. oz.
    Regular price
    30,90 €
    Sale price
    30,90 €
    Regular price
    Add to cart
  • Le Baume Onctueux
    Le Baume OnctueuxLe Baume Onctueux
    Le Baume Onctueux 3-in-1 Corrective Treatment | 6.7 fl. oz.
    Regular price
    35,90 €
    Sale price
    35,90 €
    Regular price
    Add to cart
  • Le Lait Fondant
    Le Lait FondantLe Lait Fondant
    Le Lait Fondant Morning Anti-Stretch Mark Ritual | 6.7 fl. oz.
    Regular price
    29,90 €
    Sale price
    29,90 €
    Regular price
    Add to cart
  • Les Bulles Lavantes
    Les Bulles LavantesLes Bulles Lavantes
    Les Bulles Lavantes Family Shower Jelly | 16.9 fl. oz.
    Regular price
    19,90 €
    Sale price
    19,90 €
    Regular price
    Add to cart
  • Le Gant Sublimateur
    Le Gant SublimateurLe Gant Sublimateur - Daylily Paris
    Le Gant Sublimateur Double exfoliation scrub
    Regular price
    14,90 €
    Sale price
    14,90 €
    Regular price
    Add to cart
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