- What are stretch marks and why do they appear?
- Why use an anti-stretch mark cream?
- When to start applying an anti-stretch mark cream?
- How to incorporate an anti-stretch mark cream into a daily routine?
- What treatments should be combined with an anti-stretch mark cream?
- And after pregnancy: continue your care!
What are stretch marks and why do they appear?
Stretch marks are marks that appear when the skin is subjected to rapid stretching. This phenomenon is due to the breakdown of collagen and elastin fibers, essential for skin flexibility and resistance.
Result? The skin marks and leaves these streaks, initially pink or purple, which lighten over time. During pregnancy, several factors determine their appearance. Weight gain causes intense stretching of the skin, especially on the stomach, thighs, hips and chest. But that's not the only factor involved. Hormones play a key role, particularly cortisol, also called the stress hormone. Present in excess, it weakens the skin structure and reduces collagen production, which makes the skin more vulnerable. Other factors can increase the risk of stretch marks. Genetics influence the skin's ability to resist tension. Poorly hydrated skin is also more fragile . And unsuitable skincare does not provide the nutrients needed to strengthen skin elasticity. Although you don't have control over all the risks, you can still give your skin the care it needs! This is why it is essential to anticipate and adopt an anti-stretch mark routine from the first trimester, or even before, to help the skin remain supple and resistant to the body's changes.
Why use an anti-stretch mark cream?
Moisturizing your skin is essential, but it is not enough to prevent stretch marks. A classic moisturizer nourishes the skin, but it will not strengthen its elasticity, that is simply not its job! However, this is precisely what the skin needs to better resist the stretching associated with pregnancy. This is the whole point of anti-stretch mark cream : it contains specific active ingredients that allow the skin to remain supple and resistant, in short, it boosts the elasticity of the skin! With which active ingredients? Dermochlorella , for example, boosts the production of collagen and elastin, key elements for firmer and more elastic skin. Daylily pregnancy stretch mark cream is specially designed for expectant mothers. Its ingredients are effective, safe, without endocrine disruptors and tested under toxicological control to guarantee you use compatible with pregnancy and breastfeeding. And this is an important point: a cream that does not mention this compatibility on its packaging has not necessarily been tested according to the appropriate protocols. A simple mention on a website is not enough to be considered a real anti-stretch mark cream.
Which routine to choose?
- To prevent: use Le Lait Fondant , to be applied from the start of pregnancy.
- To correct existing stretch marks: opt for Le Baume Onctueux , which is richer and more targeted.
The most important thing is regularity . Applying your cream morning and evening gives your skin continuous protection. And above all, take this moment as a pleasure ritual. A gentle gesture, a delicate fragrance... You and your skin deserve it!

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- Regular price
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27,90 € - Regular price
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- Sale price
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27,90 €
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33,90 € - Regular price
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- Sale price
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33,90 €
When to start applying an anti-stretch mark cream?
The best strategy against stretch marks is anticipation . The earlier you start, the more your skin will be prepared to withstand stretching. The ideal? As early as the first trimester, or even earlier, if you are planning a pregnancy.
o Even before pregnancy: plan ahead to strengthen your skin
If you are planning to have a baby, you can already adopt an anti-stretch mark routine. Applying a cream enriched with active ingredients that boost collagen and elastin helps your skin to strengthen itself beforehand. The more supple and nourished it is, the more it will be able to adapt to the changes to come.
o In the 1st trimester: hydrate and protect
From the first few weeks, the skin changes under the influence of hormones. It can become drier and start to pull, especially in the chest area, which gains volume very early. This is the ideal time to start applying a pregnancy stretch mark cream every morning and evening.
o In the 2nd trimester: strengthen prevention
Stretch marks can often appear in the 2nd trimester. The skin gradually stretches and needs increased support. Combine the anti-stretch mark cream with a nourishing oil , to be applied in the evening to optimize elasticity.
o In the 3rd trimester: soothe and protect
The stretching is at its maximum and can cause tightness and itching. Continue to combine cream and oil on your skin, and treat your rounded belly to a hydrating mask once a week, like La Pause Douceur , to soothe and deeply hydrate.
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- Regular price
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28,90 € - Regular price
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- Sale price
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28,90 €


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From
9,90 € - Regular price
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14,90 € - Sale price
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From
9,90 €
o Morning and evening care for optimal effectiveness
Daily application is key. Morning and evening, take a few minutes to massage your skin and give it everything it needs to stay supple and resilient! And remember that the cream + oil combo is an excellent combination!
How to incorporate an anti-stretch mark cream into a daily routine?
Adopting an anti-stretch mark routine is simple and only takes a few minutes a day. The important thing is consistency ! Start the day by applying your anti-stretch mark cream to dry, clean skin. Take a small amount of your favorite treatment and massage in circular motions, focusing on sensitive areas: stomach, hips, chest, thighs and lower back. The light texture of the cream penetrates quickly, perfect for getting dressed right away!
Before going to bed, take a moment to massage your skin with your anti-stretch mark oil. This step provides intense nutrition, softens the skin and maximizes its elasticity. Apply the oil in slow, deep movements, from the bottom to the top, to relax the skin.
Once or twice a week, use an exfoliant to boost the effectiveness of your treatments. Exfoliation helps your treatments penetrate better. Use Le Gant Sublimateur in the shower to gently remove dead cells. The result? Smoother, softer skin that is more receptive to the active ingredients in your cream and oil. Make this ritual a moment of well-being. Your skin will thank you!


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12,90 € - Regular price
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- Sale price
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12,90 €
What treatments should be combined with an anti-stretch mark cream?
An anti-stretch mark routine is not limited to a cream. To maximize its effectiveness, it must be combined with vegetable oils and gentle exfoliation. It's the perfect combo to keep skin supple, resilient and well-nourished throughout pregnancy.
The winning trio for protected skin:
o Le Lait Fondant : apply every morning to moisturize and prevent the appearance of stretch marks. Its light texture penetrates quickly, ideal for starting the day.
o Sensory Oil : in the evening, give your skin a massage with this oil rich in active ingredients that strengthens elasticity and nourishes deeply. A real cocooning moment!
o The Gentle Break : once a week, apply this soothing mask to your stomach to relieve tightness and itching. A pure moment of well-being.
Dermochlorella, which is part of our Melting Milk and Sensory Oil, is a key ingredient that boosts collagen and elastin fibers, essential for skin that is more resistant to stretching. You will find it in our treatments, formulated especially for expectant mothers. By combining these treatments on a daily basis, your skin remains soft, comfortable and protected throughout your pregnancy!
And after pregnancy: continue your care!
Having a baby doesn't mean you have to stop taking care of your skin. On the contrary, postpartum is a time when it still undergoes many changes. During the 2 to 3 months after giving birth, the skin gradually retracts. This process can weaken areas that are already stretched, such as the stomach, hips and chest. To prevent the appearance of new stretch marks and help the skin regain its firmness, continue to apply your anti-stretch mark cream morning and evening. The postpartum idea: complete the application of the anti-stretch mark cream with Le Baume Onctueux , rich and restorative. It helps to firm the tissues and reduce existing stretch marks thanks to its targeted action. Pampered skin means skin that recovers better and remains comfortable after giving birth! 💕
Taking care of your skin during pregnancy is all about planning ahead. The sooner you adopt an anti-stretch mark routine, the more supple and resistant your skin will be to changes. But the secret to protected skin is also regularity!
Applying your cream and oil morning and evening, making these gestures a ritual pleasure, will make all the difference. At Daylily, our care products are specially designed for expectant mothers, with clean and effective formulas. Discover our range for beautiful and protected skin, during and after pregnancy!